Adding GA to the dashboard alongside Search Engine Marketing (SEM), display, paid social and Search Engine Optimization (SEO) campaign analytics, combined with customizing the dashboard to feature the most relevant and specific data pertaining to each advertiser’s goals and objectives creates a clear illustration of what’s working and what’s not. Going one step further, the Tru Measure dashboard also scrubs and normalizes data to filter out unwanted information and present data specific to advertisers’ goals.
Whereas many small and midsized businesses (SMBs) and advertisers rely on GA for website activity, it can be difficult to verify proper installation and interpret the overwhelming amount of user behavior and analytics. This is where the Tru Measure dashboard, the company’s advanced lead tracking technology and its team of marketing analytics experts fill the gap.
“Providing our digital sales team with yet another tool to help our advertisers better understand the users of their website, their behavior and their demographics is leading to a better bottom line for them and us,” said James Green, Lee Enterprises’ vice president of digital.
For a demo of the Tru Measure dashboard, and more details about how it can help better serve your organization and its clients, please contact us.
About Tru Measure
Founded in 2009 and headquartered in Sacramento with additional offices in Seattle, Minneapolis, and Denver, Tru Measure is a complete digital marketing services platform that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics and return on investment (ROI). A wholly-owned subsidiary of McClatchy, the Tru Measure platform is designed to streamline sales, operations, audience targeting, optimization and reporting for data-driven marketing efforts including print, online, mobile and social. Tru Measure supports a broad spectrum of North American, European and Australian companies, including McClatchy, Lee Enterprises, BH Media Group, The Washington Post and EATEL and several advertising agencies. For more information, visit www.trumeasure.com.
McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, the Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.