Tru Measure was founded by industry veteran Charity Huff and her business partners in 2009. Four years later, McClatchy handpicked Tru Measure to execute its’ small-to-medium sized business (SMB) advertising strategy serving clients in the United States, Canada, Europe and Australia. Today, beyond serving McClatchy’s advertising clients, Tru Measure is supporting 45 other media, technology and digital agency resellers. A few notable reseller clients include Berkshire Hathaway’s BH Media, Lee Enterprises, Digital First Media and The Washington Post.With Tru Measure’s on-going innovation, technology and sales/marketing acumen, McClatchy has built an enviably strong SMB advertising business. It is our mission to provide you with the insight necessary to make possible a notable return on investment for your advertising programs and that is why Tru Measure tells the advertising ROI story for 10s of 1000s of local businesses around the globe. We tell this story through aggregated and consistent analytics, and use this measurement to effectively optimize advertising budgets. We collect facts and data to develop local online marketing campaigns that attract and retain the right customers. And, we know that combining the latest technology with personalized customer engagement results is the best approach to proving media spend value.Our team represents more than five decades of combined experience in technology, web analytics and interactive business strategy. Their experience has taught us the need for our products to deliver measurement techniques that go beyond the click-through to measure reach, frequency, targeting and consumer engagement activity. We all know that the importance of real-time, informed analytics is immeasurable.

Collectively, our extensive local media experience enables us to act as a steward of SMBs by applying technology and go-to-market experience to the local online advertising industry. We are proud of our use of innovative technology to evaluate analytics and demonstrate ROI for our clients. And, our smart use of technology is linked with hands-on service. Because, your clients are equally as important to us as they are to you.

In a nutshell, Tru Measure is a metrics-driven, technology services company focused on capturing consumer engagement generated from media and advertising. Our core products enable non-obtrusive collection of engagement analytics for all media types, including print, online and mobile. All of this fully backed by our commitment to customer service and delivering on the advertising ROI needs of SMBs.

I look forward to working with you, and welcome your thoughts on media measurement and the future of advertising.

John Hoeft
General Manager, Tru Measure