The newest release from Tru Measure’s advertising analytics platform expands the measurement and reporting capabilities of marketers and business owners alike.

“The 3.0 software release, available now, builds on the reliability and depth of ROI proof-of-performance for which the market has come to rely on Tru Measure,” said Charity Huff, Founder and General Manager.

Tru Measure 3.0 features enhanced dashboard reporting capabilities including an expanded set of metrics for the most vital marketing channels: search, digital display, mobile, and social.

The newly designed reports tell the advertising ROI story based on the consumer audience reached with the marketing message. The engagement of those consumers is captured through Tru Measure’s proprietary advertising analytics technology and the actions those consumers take as a direct result of advertising are captured and reported in the 3.0 Tru Measure dashboard.

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About Tru Measure

Founded in 2009 and headquartered in Denver with additional offices in Sacramento, Calif.; Seattle; and Raleigh-Durham, N.C., Tru Measure is a technology and customer service-driven company grounded in and committed to the advertising return on investment (ROI) needs of small and midsized businesses (SMBs). A wholly-owned subsidiary of McClatchy, Tru Measure offers a complete advertising ROI solution that provides expertise and guidance on go-to-market advertising programs including print, online, mobile and social for a broad spectrum of North American, European and Australian companies, including McClatchy, BH Media Group, The Washington Post, and EATEL. For more information, visit www.trumeasure.com.

About McClatchy

McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, the Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.